The LIV Golf tour could lastly have a broadcast accomplice, and it’s each bit as bootleg as you’d think about for a league that stays placing the cart earlier than the horse. In response to studies, the Saudi-funded golf league is nearing a cope with the CW. Sure, that’s proper. The community that introduced you The Flash, the frog, and different C-list programming might be dipping its toe into sports activities.
The deal was first hinted at by David Feherty, who joined the tour to fill the function of token, bizarre, non-threatening golf TV persona. That gave it sufficient credence for Sports Illustrated to run with it as a result of we don’t want one other Fox Sports activities rumor.
That rumor, which Immortal Joe CEO Greg Norman shot down, stated the golf league must pay the community to air its funhouse tournaments whereas offering its personal TV manufacturing crew. That’s apparently not the case with a possible LIV-CW partnership. Nevertheless, a GOLF story stated the deal is rumored to be value significantly lower than what different main sports activities get for his or her dwell TV rights.
Should you’ve been following the LIV-PGA drama, it’s not a shock that it seems LIV is taking pennies on the greenback to get their product on TV. Nobody needs to the touch the radioactive sports activities upstart due to its affiliation with Saudi Arabia and the heaps of problematic baggage that include being in business with the crown prince.
Placing slightly spin on this shank
Regardless of the cloud of cancer-inducing chemical compounds which are positive to return out of Norman’s mouth spinning this deal as a constructive for the league, it’s not supreme. Sure, the CW has a nationwide attain, a younger viewers demo, and glossy new house owners, Nexstar. That doesn’t imply the identical group that enjoys The Flash or All-American goes to remain tuned to look at Dustin Johnson and Phil Mickelson play Acey Ducey whereas Feherty makes obscure jokes that nobody understands.
Additionally, for those who’re questioning, “What’s Nexstar? They sound like a real-life Waystar Royco.” You’d be completely appropriate. The media firm owns a litany of native information stations, and has seen a bevy of exits since taking on the CW resulting from considerations about administration making the choice to lean proper. Among the workers left of their very own volition, and others had been laid off as the corporate tries to streamline its enterprise mannequin. And lots of of these low-key standard TV reveals that attracted younger persons are both ending or being discontinued as a part of the new direction.
Mainly, it’s a super match for the 2 corporations after an extended seek for that sure somebody detestable. Like when uncle Jack met his third spouse in a PizzaGate Fb group. No one of their proper thoughts needs to go to them in Fort Lauderdale — or tune into the CW to look at the LIV — however a minimum of they’ve discovered one another.